Rise at Seven has created and launched a non-fungible token (NFT) collection for online fashion retailer boohoo’s boohooMAN brand.
“We’re used to starting trends, and this is no different. For the first time, an affordable fashion brand is launching an unforgettable line of NFTs, and who could get the virtual ball rolling better than boohooMAN?” the pureplay says in an online post.
“We’re bringing our freshest threads from reality to NFT, to create a range of boohooMAN fits to hang on your virtual rail.”
“We’ve got a whole collection on offer, including t-shirts, outerwear, tracksuits and hoodies, meaning you can turn your digital wallet into a digital wardrobe in no time. Each item is brand new and completely unique, so once it’s gone, it’s gone.”
It adds: “Create a metaverse worthy streetwear fit, or just keep them as a collection: once they’re yours, the sky’s the limit. It’s not enough to look cool in real life anymore – time to take your style into the virtual realm.”
Word of the year
The Collins Dictionary recently announced its shortlist for word of 2021, and declared NFT as top of the heap, beating out the likes of crypto, metaverse and hybrid working.
In an online post, Collins Dictionary said that NFT was “certainly a buzzword we’ve heard over and over again in the past 12 months, in breathless news reports and on social media.”
It went on to define it as “a unique digital certificate, registered in a blockchain, that is used to record ownership of an asset such as an artwork or a collectible. In other words, it’s a chunk of digital data that records who a piece of digital work belongs to.”