• Disclosure
  • Privacy Policy
  • DMCA Policy
  • CCPA
  • Medical Disclaimer
  • Contact
  • About
Monday, July 4, 2022
Salt Lake City News Now
  • Home
  • News
  • Business
  • Technology
    • Crytpocurrency
    • Gaming
    • Gadgets
  • Sports
  • Health
  • General
    • Business Services
  • Travel
  • Press Releases
  • Popular
No Result
View All Result
  • Home
  • News
  • Business
  • Technology
    • Crytpocurrency
    • Gaming
    • Gadgets
  • Sports
  • Health
  • General
    • Business Services
  • Travel
  • Press Releases
  • Popular
No Result
View All Result
No Result
View All Result
Home Travel

Expedia Giveaway Highlights Limited Travel Presence On Super Bowl Ads – TravelPulse

expedia-giveaway-highlights-limited-travel-presence-on-super-bowl-ads-–-travelpulse
Share on FacebookShare on Twitter

The online travel agency Expedia.com will give away 20 trips during Sunday’s telecast of Super Bowl 56 on NBC, highlighting a limited advertising presence by travel-related companies during the big game.

The Super Bowl between the Los Angeles Rams and Cincinnati Bengals will be played at SoFi Stadium in suburban Los Angeles – a site chosen years in advance. The game annually attracts the biggest television audience of the entire year, with an expected 100 million viewers.

The game is also the advertising world’s biggest day, and this year companies will pay NBC a whopping $7 million per 30-second commercial – the highest cost ever for a Super Bowl ad and the biggest jump from the previous year. Ads were $5.5 million for 30 seconds in 2021.

Expedia will debut a commercial and giveaway entitled ‘Travel The Ads.’ With famed actor Ewan McGregor as the spokesperson, the Expedia ads will focus on having tourists get out into the world for a genuine travel experience.

Throughout the game, Expedia will give away 20 vacations. According to Travel+Leisure, you must follow Expedia on Twitter and be an Expedia Rewards Member – the prizes will be given out in points, with 19 trips worth $5,000 each and one with $25,000.

During the course of the game, Expedia post travel-related tweets inspired by commercials during the game. Viewers then must quote a retweet from Expedia related to the commercial and use the hashtag #TravelTheAds. Winners will be chosen during the beginning at 6:30 p.m. EST and ending at 11:59 p.m.

Other travel companies taking ads during Super Bowl 56 according to AdWeek include:

— Booking.com is taking a 30-second ad that will air during the fourth quarter of the game – a hit or miss proposition. If the game is a blowout, many viewers stop watching. If the game is competitive, it can draw even more viewers than at the start of the contest. Booking.com’s ad features award-winning actor Idris Elba. A teaser can be seen starting at the 3:39 mark of this video.

— VRBO will have a 60-second commercial entitled ‘A Place For Together’ that focuses on all kinds of families and friends who gather as a group using the vacation rental platform.

— Turkish Airlines will be back for the first time in two years. The carrier had previously taken on huge roles during the past Super Bowls, including sponsoring the pre-game show one year.

Salt Lake City News Now

© 2021 Salt Lake City News Now

Navigate Site

  • Disclosure
  • Privacy Policy
  • DMCA Policy
  • CCPA
  • Medical Disclaimer
  • Contact
  • About

Follow Us

No Result
View All Result
  • Home
  • About
  • DMCA Policy
  • Medical Disclaimer
  • Privacy Policy
  • Disclosure
  • CCPA
  • Terms of Use

© 2021 Salt Lake City News Now

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT